Shopify, the marketplace, and the 3PL each report a different number.
The ad platforms grade their own homework, and the founder is the only place the versions come together.
For consumer and ecommerce brands, $3M to $50M, with inventory and a marketplace channel
Run the business on numbers you can trust.
Zygo installs visibility, reconciliation, and action-oriented systems inside your brand: every channel in a warehouse you own, every number checked against an independent source before it reaches the scorecard, and a weekly review with an owner on every action. Fixed-fee assessment first, then a fixed-fee install.
Visibility
One scorecard, every channel, in a warehouse you own.
Reconciliation
No number ships until it matches an independent source.
Action
A weekly review with an owner on every item.
Live operating signals01 / 04
137,799rows reconciled, zero mismatches
One brand moved Amazon reporting from manual exports to the live API. Both sources agreed on every row.
What Goes In Warehouse + reconciliation gate + weekly review
What You Get One set of numbers the whole company argues from.
The Problem
Most brands this size run on numbers nobody fully trusts.
Every system in the business reports something slightly different, so the weekly meeting argues about whose spreadsheet is right instead of deciding anything.
Inventory drifted off forecast.
The cash conversion cycle is the constraint nobody put on a slide, and it shows up in the bank before the report.
The dashboard looks fine and is wrong.
The first person to notice will be a buyer’s diligence team, an inventory count, or the bank balance.
The weekly meeting reviews the numbers and nothing changes.
No open item has an owner, so the problem raised in week 3 is still unowned in week 7.
What Gets Installed
Three layers, in this order.
Visibility shows you the business. Reconciliation makes it true. Action-oriented systems make something happen because of it.
Visibility: one scorecard, every channel.
Your store, your marketplaces, your 3PL, and your ad accounts each report a different version of the business, and the founder is the only place they come together.
A warehouse the brand owns, fed by standardized connectors for Shopify, Amazon, TikTok Shop, the subscription platform, the 3PL, and every ad platform, rendered on one executive scorecard from ad spend to cohort LTV.
Reconciliation: no number ships unchecked.
The dashboard looks fine and is wrong, and nobody finds out until the inventory count, the bank balance, or a buyer’s diligence team disagrees with it.
A reconcile-before-ingest gate where every source is matched against an independent witness, 34 blocking data-quality checks run before each refresh, and the pipeline halts and tells you when a number drifts from its source of truth.
Action-oriented systems: every number has an owner.
The team reads the report, nods, and nothing changes by the next meeting because no one owns the follow-through.
A weekly business review that reads the scorecard first, flags plan variance, assigns an owner to every open item, and carries a watchlist forward, with drift and anomaly alerts landing in Slack before they land in the P&L.
The Proof
Numbers from the systems, not from the story.
These are outcomes of the install itself, measured in the pipeline. Client revenue results are reported as each brand clears them for release.
137,799 rows
reconciled with zero mismatches.
When one brand’s Amazon reporting moved from manual exports to the live API, the two sources agreed on every row. That is what reconciled means here: checked against a second source, not eyeballed.
An eight-figure supplement brand selling mostly on Amazon.
90,416 units
of hidden inventory variance surfaced.
The 3PL on-hand count and the ERP disagreed by that much, about $375,692 at cost, while netting to under one percent in total. The totals looked fine and the SKUs were wrong.
Same brand, found 2026-08-03.
215,000
fake conversions removed every month.
Server-side tracking on the brand’s own domain replaced a pixel stack reporting purchases that never happened, so Meta and Google had been optimizing toward noise. Delivered at event match quality 9.4 against a floor of 8.0.
A beef protein brand selling DTC, on Amazon, and through KeHe and UNFI.
34 checks
block every refresh before it publishes.
If a number drifts from its source of truth the pipeline halts instead of publishing a chart that looks fine and is wrong.
Standard in every install.
The Infrastructure
Growth OS keeps the score.
Strategy sets direction. Growth OS is the measurement and operations infrastructure underneath it: server-side tracking on your domain, every channel and ops feed reconciled in a warehouse you own, and customer economics from acquisition cost to LTV on one scorecard.
yourbrand.growth-os · Executive Scorecard Sample data
Net revenue · 30d $1.84M
New customers 4,218
nCAC $42.60
aMER 2.31x
Contribution margin 38.4%
Weekly net revenue New
Returning
Channel contribution · 30d
DTC site 54%
Subscription 22%
Amazon 17%
TikTok Shop 7%
Every channel on the same net-revenue basis
How To Start
Assessment, then install. The seat is optional.
The assessment and the install are fixed-fee and repeatable, which is what lets Zygo serve a brand properly without a standing retainer. The operating seat is offered after an install and kept deliberately scarce.
Operations Assessment
Fixed fee, three weeks
A time study in 30-minute increments, an order and data map, a revenue roll-up by channel, and a supply-chain baseline from raw material to finished goods. You get a readout that names the constraint, states what each recommendation does to cash, and lists every dependency with an owner.
Growth OS Install
Fixed fee
The warehouse, the connectors, the canonical metrics, the scorecard, the weekly review engine, and the alerting. Manual exports light up the dashboard in week one while API credentials come through. You own the warehouse, the history, and the scorecard, so if we part ways everything keeps running.
The Operating Seat
Premium, limited
For a few brands a year Ben takes the fractional CEO or COO seat and runs the weekly review himself: plan variance, the watchlist, supply chain, the marketplace channel, finance, the agency, the team. Offered after an install. The install is the product; the seat is deliberately scarce.
The Operator
Ben Johnson builds and installs the system himself.
That is why the result belongs to the brand and keeps working after he leaves. Before founding Zygo in 2024, Ben ran operations at Amazon, built and ran a $70M direct-to-consumer portfolio, and held operating seats inside founder-led consumer brands including Ancestral Supplements, Paul Saladino MD’s media company, and Dr. Gabrielle Lyon’s practice. That is where he learned which levers move a consumer business, and why he installs the instrument panel first.
Ran operations at Amazon
Built and ran a $70M DTC portfolio
Registered Amazon SP-API and Ads developer
TikTok Shop app developer
Latest Thinking
Practical notes on measurement, operations, and the numbers underneath.
Short writing for operators who need the reporting to hold up before they make the next call.
AI Operations
AI Agents in Ecommerce Operations: What's Real in 2026
AI agents reliably run support triage, review synthesis, creative variants, and catalog work in DTC. Where they hold up, where they break, and the human gates.
LeadershipBuilding the Ecommerce Team That Owns Outcomes
The hiring sequence for a DTC brand from $1M to $10M+, which metric each role owns, what to keep outsourced, and how to tell an outcome owner from a task owner.
ScalingEcommerce KPIs by Stage: What to Track at $1M vs $10M
A $1M brand needs four ecommerce KPIs. A $10M brand needs about a dozen with named owners. Here's the stage-fit list, the review cadence, and what to cut.
The Invitation
Find out what your numbers are hiding.
The assessment takes three weeks at a fixed fee. It names the constraint, prices every recommendation in cash, and leaves you with a readout you own whether or not we go further.