Behind $300M+ in Health & Wellness Enterprise Value
We help health & wellness founders scale from 7 to 9 figures.
The exact frameworks behind Ancestral Supplements ($28M to $60M+), Dr. Gabrielle Lyon (1M+ followers, $6M practice), and Paul Saladino MD's content-to-commerce engine.
You built something that changes lives. Now it's breaking you.
You're the bottleneck in every decision, and it's costing you growth.
Revenue is growing, but your margins and your sanity are shrinking.
You've hired people, but you're still doing everything yourself.
Your content strategy is 'post and pray' — no system, no flywheel.
You know AI could help, but you don't know where to start or who to trust.
You built something that changes lives. But scaling it might break you.
These are the exact problems we've solved for brands like Ancestral Supplements, Dr. Lyon, and Paul Saladino.
The Framework
The WHYP3 Framework
The exact system behind $300M+ in enterprise value — now supercharged with AI. Click each pillar to see how.
Click any pillar to explore the framework
The AI Multiplier
We don't just advise on AI. We deploy it.
Every pillar of the WHYP3 framework is supercharged with working AI systems that deliver measurable results from day one.
Operations Automation
Founder gets hours back every week
Knowledge Capture
Scale decisions without scaling meetings
Content Systems
More content, same team, your voice
Customer Intelligence
Data-driven growth, not guesswork
Not another AI consultant. We've deployed these systems with every client since 2023.
Ben Johnson
Founder, Zygo Consulting
"From managing $850M at Amazon to building a $70M DTC portfolio, I've decoded what separates businesses that scale from those that stall."
After my own health transformation through the wellness community, I made it my mission to help the entrepreneurs changing lives — scale their impact without losing their soul.
Read my full story →Proven Results
Real outcomes with category-defining brands
From revenue breakthroughs to audience growth to operational transformation.
Ben's operational expertise transformed how we scale. He brought clarity to our chaos and built systems that let us 2x revenue while I focused on the mission.
Working with Ben changed everything. He doesn't just advise — he implements. The AI systems he built saved us 20+ hours per week.
Ben understands both the soul and the systems of scaling a health brand. He helped us build a content engine that drives real commerce.
Is this for you?
This is for you if...
- You're doing $1M+ in revenue and ready to scale to 8-9 figures
- You're in the health & wellness space with a mission-driven brand
- You're stuck in the weeds and can't work on what matters
- You need systems and team, not just strategy advice
- You want to scale impact, not just revenue
This is not for you if...
- You're just getting started (under $500K revenue)
- You're looking for quick hacks or shortcuts
- You're not willing to invest in your growth
- You want to stay a solopreneur forever
- Your goal is just to make money, not make an impact
How it works
A simple path from where you are to where you want to be.
Strategy Call
We'll dive deep into your business, identify your #1 constraint, and determine if we're a fit to work together.
Custom Roadmap
You'll get a clear plan for scaling — the people, processes, and systems you need to reach 8 figures.
Implementation
We work alongside you to build the engine that scales your impact. Not just advice — deployed systems.
Scale & Optimize
Continuous improvement as your business grows. Systems that compound over time.
Frequently asked questions
What happens on the strategy call?
It's a 30-minute deep-dive into your business. We'll identify your #1 constraint, discuss potential solutions, and determine if working together makes sense. You'll leave with actionable insights regardless of whether we move forward.
How is this different from other consultants?
We don't just advise — we implement. With $300M+ in enterprise value created and hands-on experience scaling brands like Ancestral Supplements and Dr. Gabrielle Lyon, we bring proven systems and real-world expertise. Plus, we deploy AI-first operations with every client.
What kind of results can I expect?
Results vary based on your starting point and commitment, but clients typically see significant operational improvements within 90 days. For example, Ancestral Supplements scaled from $28M to $60M+, and Dr. Lyon's practice grew to $6M with 1M+ followers.
What's the investment?
Pricing is determined on a case-by-case basis depending on scope, complexity, and growth potential. This isn't a low-cost solution — it's a strategic partnership for founders serious about scaling. The results speak for themselves, and we're happy to discuss fit and investment on a call.
I'm not at $1M yet. Can you still help?
Our paid engagements are designed for founders doing $1M+. However, our free resources — the WHYP3 framework guide, AI toolkit, and blog — can help you build the foundation you need to get there.
How much time do I need to commit?
It depends on the engagement model. For hands-on partnerships, expect 2-4 hours per week for strategic alignment. For done-for-you implementations, less direct time since we handle execution, but you'll need to be available for key decisions.
Ready to scale your health brand to 8 figures and beyond?
No pitch, no obligation.
Currently accepting 2 new clients per quarter.