DR. GABRIELLE LYON
The Challenge
Dr. Lyon had a powerful message—Muscle Centric Medicine—and a growing audience. But scaling both her media platform and private medical practice simultaneously required systems, team structure, and strategic focus that didn't yet exist.
The Approach
We built the infrastructure for sustainable growth: content systems that could scale without proportional headcount increases, team structures that supported both the media and practice sides, and operational processes that maintained quality while increasing output.
The Result
Dr. Lyon's platform grew to over 1 million followers while her practice reached $6M in annual revenue with 25%+ year-over-year growth—all while spreading the mission of Muscle Centric Medicine to more people than ever.
Key Metrics
Building a Commerce-Through-Content Engine
Why: Spreading Muscle Centric Medicine
Dr. Lyon's mission is clear: change how the world thinks about muscle and metabolism. This isn't just a business—it's a movement to help people understand that muscle is the organ of longevity.
Every content piece, every practice decision, every team hire was evaluated against this mission. The result is a brand that feels authentic because it is authentic.
People: Building the Support Structure
Dr. Lyon is the face of the movement, but she can't create every piece of content, see every patient, and manage every operation. We built a team that:
- Extends her voice authentically across platforms
- Manages the operational complexity of a medical practice
- Creates content that educates and converts
- Handles business operations so she can focus on impact
The team structure allows Dr. Lyon to be the thought leader while the organization scales around her.
Process: Content Systems That Scale
Content-to-commerce requires consistent, high-quality output. But hiring more creators for every increase in output isn't sustainable.
We implemented systems that:
- Repurpose long-form content into multiple formats
- Maintain Dr. Lyon's voice across all touchpoints
- Track what content drives practice inquiries
- Automate routine production tasks with AI
The result: more content, better quality, without proportional team growth.
Profits³: Media + Practice Flywheel
Dr. Lyon's model creates a powerful flywheel: content builds audience, audience generates practice demand, practice outcomes create content, and the cycle continues.
The compounding effect means growth accelerates over time. Each new follower, each new patient success story, feeds back into the system.
Ready to Build Your Health Platform?
Book a strategy call to discuss how we can scale your content and practice together.