The Story Behind Zygo

FROM AUTOIMMUNE TO EMPIRE BUILDER

My Why

A decade ago, I was diagnosed with IBD—an autoimmune disease that turned my life upside down.

The conventional medical path offered management, not healing. So I dove deep into functional medicine, nutrition, and the emerging health & wellness ecosystem. What I found wasn't just better health—it was a mission.

I realized that the entrepreneurs building these health & wellness brands weren't just running businesses. They were changing lives. Including mine.

But I also saw a pattern: founders with world-changing products and genuine missions, stuck. Burned out. Unable to scale their impact because they were trapped by complexity, team dysfunction, and operational chaos.

I knew I could help. I'd spent 15+ years scaling businesses—from managing $850M at Amazon to building a $70M DTC portfolio. I understood the systems that made scale possible without losing soul.

So I made it my mission: Help health & wellness founders scale their contribution and impact to make the world a healthier, more resilient place.

THE TRACK RECORD

$850M+
Managed at Amazon

Led large-scale operations and logistics, learning what makes systems scale efficiently.

$70M
DTC Portfolio Built

Built and scaled direct-to-consumer brands, understanding every stage of growth.

$300M+
Enterprise Value Created

The combined impact of the businesses I've helped scale.

15+
Years Scaling

From startups to enterprises, across industries and stages.

THE BRANDS I'VE SCALED

Ancestral Supplements

$28M → $60M+

Rebuilt the leadership team and brought focus to customer acquisition and operational excellence.

Dr. Gabrielle Lyon

1M+ Followers, $6M Practice

Content strategy, systems, and people to spread the mission of Muscle Centric Medicine.

Paul Saladino MD

Commerce Through Content

Scaled content production team and strategy to drive commerce through content.

Birthright Supplements

$0 → $1M+

Built from idea to seven figures before the partnership with Brian Johnson (Liver King) ended.

MY APPROACH: WHYP3 + AI

I developed the WHYP3 Framework after seeing the same patterns across dozens of scaling challenges:

Why + People + Process = Profits³

Why: Clarity on your mission becomes the filter for every decision—what to build, who to hire, which opportunities to pursue.

People: The right team at the right stage multiplies everything. Leaders who can own outcomes, not just execute tasks.

Process: Systems that scale without losing soul. This is where AI changes everything—I deploy AI-first systems with every client to cut operational overhead and free your best people for highest-value work.

Profits³: When why, people, and process align, profits compound. Not just revenue—margin, freedom, and impact.

AI-FIRST OPERATIONS

I'm not just advising on AI—I'm deploying it daily with consulting clients.

Operations Automation

AI systems that handle routine decisions, freeing your team for strategic work.

Knowledge Capture

Document decision-making patterns so your team can make founder-quality decisions.

Content Systems

Scale content production without scaling headcount proportionally.

Customer Intelligence

AI-powered analysis that reveals what your customers actually want.

LET'S BUILD YOUR EMPIRE

If you're a health & wellness founder doing $1M+ and ready to scale with intention, let's talk.